A founder and operator playbook for executing the upcoming Black Friday / Cyber Monday season. Real quotes and data from brand operators who've actually done it, in-depth analysis of previous seasons, and the tech, tips, and tactics powering today's modern DTC ecosystem.
Real quotes and data from founders and operators who've actually done it. Deep analysis of previous BFCM seasons. The tech stacks, tactics, and tools winning teams are running today. Chapter titles and structure will evolve as contributor input shapes the final draft.
Built for DTC and CPG founders and operators from $1M to $100M+. Whether you're running your third BFCM or your thirtieth, the playbook is designed to level up the entire operator community.
Two ways to participate. Pick the one that fits your comfort level. Every contributor gets a tailored survey; no one-size-fits-all questions.
"Put your name on it."
Your name, headshot, bio, and company logo featured throughout the playbook. Quotes and insights credited to you. Positioned publicly as a DTC operator worth learning from.
Best for: brands ready to lead the conversation.
"Just the data."
Share numbers and insights without attribution. Industry vertical and rough revenue band disclosed for context. No company name, no personal identifiers. Full confidentiality on your side.
Best for: brands sharing sensitive numbers or under NDA.
Clear on both sides. Here's exactly what we're asking for, and exactly what you get in return.
From You
From Us
Tight window. We're publishing before BFCM prep season heats up.
Reply, pick your option, and we send tailored questions built around your brand.
Complete the survey and send back with any supporting data or context.
Attributed option submits headshot, bio, and logo. Quick review of how you're being featured.
Playbook launches across 1800DTC and partner networks, well ahead of BFCM prep.
Reach out and we'll get you locked in with tailored questions within 24 hours.
Check Out Our Previous Playbooks →